In today’s global push for sustainability and eco-friendly living, QUEENKALE has emerged as a leading manufacturer of green household tissue products. Guided by the core philosophy of “Using Paper to Nurture Forests, Using Paper to Promote Forests”, the brand redefines industry standards with natural, safe, and environmentally responsible products.
Our Green Commitment: Four Core Principles
We Say No to Harmful Practices
- Say NO to deforestation
- Say NO to harmful chemical additives
- Say NO to over-exploitation of natural resources
- Say NO to excessive and wasteful consumption
These principles are deeply embedded in every stage of production. QUEENKALE’s premium Jiqing Bamboo & Wood product series fully embodies the brand’s mission to develop a green industry chain and provide consumers with healthy, safe, and eco-friendly household paper.
Global Layout & DTC Development
As a key brand under Hong Kong Shide International Group, QUEENKALE operates as a comprehensive global household paper enterprise with an extensive international market network. Its products are exported to more than 50 countries and regions around the world, including Europe, the United States, Southeast Asia, and Japan, serving over 10,000 customers.
The company actively implements a global DTC (Direct-to-Consumer) strategy and has established a strong presence with branches and operations across multiple regions, including Singapore, Hong Kong & Macao, Zhejiang, Guangzhou, and Hubei. By optimizing supply chains, logistics, and warehousing systems, QUEENKALE ensures efficient delivery and stable cost control for global partners.
Production Strength & Quality Assurance
QUEENKALE is equipped with fully automated production lines, professional testing laboratories, standardized workshops, and a complete logistics and distribution system. The company also maintains strong capabilities in independent packaging design and product development.
Product Range
- Facial Tissues
- Jumbo Roll Paper
- Pocket Tissues
- Bottom-Pull Tissues
- Napkins & Dinner Napkins
- Cotton Soft Towels
These products are widely used in catering, hotels, supermarkets, retail, and corporate customized orders.
Bamboo Papermaking Heritage & Craftsmanship
Bamboo papermaking in China has a long history of more than 1,700 years. QUEENKALE inherits this traditional wisdom while integrating modern manufacturing technology.
According to historical records, classic bamboo papermaking involves 12 major processes and 72 detailed steps, from material selection and boiling to pulping, forming, and drying. With proper preservation, such high-quality paper can last up to 200 years.
QUEENKALE optimizes this ancient craft into a streamlined 7-step modern production system, retaining the natural texture, toughness, and eco-friendly advantages of bamboo fiber while ensuring safety, softness, and reliability.
Supporting Farmers & Sustainable Development
Since its establishment, QUEENKALE has remained committed to “giving back to bamboo farmers” and promoting the sustainable development of the bamboo industry. Through standardized and industrialized operations, the brand helps increase farmers’ income and supports rural revitalization.
- Developed bamboo forest bases covering 2 million mu
- Covered more than 2,000 administrative villages
- Helped increase cumulative income for bamboo farmers by nearly 6 billion yuan
- Created tens of thousands of local jobs
Future Vision & Green Innovation
QUEENKALE will continue to focus on green innovation, technological upgrading, and high-quality manufacturing. By integrating industrial resources and optimizing the full industry chain, the brand aims to lead the global household paper industry toward a more low-carbon, circular, and sustainable future.
True quality comes from caring for the environment. Every sheet of QUEENKALE paper carries the promise of green, healthy living.
